Stories like this affirm my desire to get into copywriting.
I used to be intimidated by literary credentials. In reality, almost nobody in the commercial world or even the journalistic world knows how to write very well, and writing quality is job "last". I may as well go for it because supposedly credentialed, prestigious organizations come off like bozos regularly.
Current example: on ABC World News the other night, there was a piece about Obama taking steps to open up and ease foreign tourism in the US, including beefing up foreign visa applications.
One of the title cards during the piece said that part of the action would consist of increasing the number of diplomatic
consults in countries like Brazil which have long wait times for US visas.
I just barely noticed this and when I did, I thought "how
Idiocracy of them."