Author Topic: Ok, so how's the revised "statement of purpose" at the page top?  (Read 40 times)

The Gorn

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Ok, so how's the revised "statement of purpose" at the page top?
« on: December 07, 2011, 09:34:26 pm »
Quote
The Computer Consultant's Forum is a learning and sharing community devoted to serving professionals in the IT fields. We discuss life in and outside of the industry, workplace and freelance career issues, technology, and business trends affecting all of us.

We tend to screw around on this endlessly with entirely diverging opinions on what should be said - and everyone has a differing opinion what "should" work.

I want to be clear with you guys that in terms of copy, what is marketable (what sells!) is usually not the literal truth or an all encompassing statement of purpose or defining statement.

IE: It's advertising copy, and engineers tend to write really crappy advertising copy. Engineers do the geek thing of wanting to be complete, and in so doing they drive away all interest in the process.

But this dual purpose statement - marketing to the first time visitor, and informational - seems OK for now. I considered some ideas posted in the recent thread reviving the "character of the board" conversation and I used TechTalk's suggested words, which I really liked.

I personally think the style of this statement is a bit stuffy, but we don't really mean to attract idiots who think that "communitizing engagement" is a useful job skill.  8) ;D

I want to place this statement in the meta description tag of the pages, but I completely forgot what I did in the first place to stuff the current one in there. As soon as I figure that out I will place this copy as the meta tags.
« Last Edit: December 07, 2011, 09:46:14 pm by The Gorn »
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datagirl

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Re: Ok, so how's the revised "statement of purpose" at the page top?
« Reply #1 on: December 07, 2011, 09:47:42 pm »
Looks good to me! :)

Origisaurus

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Re: Ok, so how's the revised "statement of purpose" at the page top?
« Reply #2 on: December 07, 2011, 10:32:13 pm »
I'll  buy it!

Agree about engineers' explanation overkill.
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John Masterson

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Re: Ok, so how's the revised "statement of purpose" at the page top?
« Reply #3 on: December 07, 2011, 10:49:35 pm »
Sounds good to me! :)


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