Indeed, very well stated unixwindmill.
But why is it employers want years and years of experience in a particular language (pick one in .Net) but don't value the many years of a deep understanding in the technology?
From a doctor's point of view that's like knowing what all the popular drugs do without ever taking a class in anatomy or physiology.
As for tooting your horn or having a job like the CEO, what if you're deep into the guts of your company and you can't directly point to a specific revenue or cost saving item? Kind of like the old BASF commercials - "We don't make the products, we make them better".