Author Topic: Forbes: Now Every Company Is A Software Company  (Read 126 times)

ilconsiglliere

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Forbes: Now Every Company Is A Software Company
« on: December 21, 2011, 04:56:22 am »
http://www.forbes.com/sites/techonomy/2011/11/30/now-every-company-is-a-software-company/

Again I am not buying it. Do you really need to be networked 24x7? Maybe if you are in the military or working on some kind of real time manufacturing but for average joe blow. Nah - this is nonsense. For people that live in the non-tech world this is a irrelevant.

Carrie Cobol

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Re: Forbes: Now Every Company Is A Software Company
« Reply #1 on: December 21, 2011, 08:04:03 am »
I think it's a subtle ploy to get people to work 24x7 and not get paid accordingly.

DG9

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Re: Forbes: Now Every Company Is A Software Company
« Reply #2 on: December 21, 2011, 09:52:57 am »
Definitely a part of it CC.

I D Shukhov

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Re: Forbes: Now Every Company Is A Software Company
« Reply #3 on: December 23, 2011, 09:17:20 am »
It's overstated that *every* company is going to replace most of its physical processes with information processes -- e.g.:
Quote
FedEx, which early in its history took the view that “the information about the package is as important as the package itself
  How's that? 

The smart grid examples of networked refrigerators and cars seem a little far-fetched.  But I don't think these examples should obscure the central theme:  that many physical processes will be replaced with IT solutions.

I'm currently listening to:  $20 Per Gallon: How the Inevitable Rise in the Price of Gasoline Will Change Our Lives for the Better  (http://www.amazon.com/20-Gallon-Inevitable-Gasoline-Change/dp/044654955X).

The chapters are titled:  "Chapter $6, Chapter $8... Chapter $20".   At each step certain things we take for granted now will no longer exist, like SUVs and cheap air travel and whatever activities are enabled by cheap air travel.

(BTW, I think the 4-star review rating is too generous, mainly because there's way too much padding in the book.  It's really a dozen-page paper.)

The author thinks that $20 gas is inevitable because as the standard of living increases for the middle class worldwide they will demand cars and will bid up the price.  The cost to produce gasoline will also increase because of diminishing supply and the cost to extract what's left will increase because it will be harder to get at.

As the cost increases, cars will inevitably become plug-in electrics and what gas is used will be used in the onboard backup engine, like what the Volt has.

Air travel is going to be restricted to the rich.  Jets burn 13 gal/minute and almost all airlines are currently unprofitable, mostly because of fuel costs and because there are too many of them.  The only way for any of them to stay in business as gas increases above $12, or so, will be to merge and dramatically raise prices.

So what's this have to do with IT?

  • People will not be taking trips to Disney World or Las Vegas.  $1,000 tickets will make it too prohibitive.   Instead, look for more VR experiences.
  • Any lifestyle where you go beyond the range of your electric vehicle (EV) is going to look unattractive.  The author thinks that this will drive people into more concentrated living situations.  This includes the demise of small town life, which the author thinks will be too isolating.   Personally, I think if the size of cities increases it's going to call for software psychosocial aides to mitigate killer ape territorial scripts.

When travel is restricted you can think of many other scenarios where IT solutions will be needed.


Anything that won't sell, I don't want to invent.  Its sale is proof of utility, and utility is success. – Edison

David Randolph

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Re: Forbes: Now Every Company Is A Software Company
« Reply #4 on: December 23, 2011, 10:21:27 am »
Let me turn around and ask, What if it is true? If every company is a software company, then every company needs some custom software. But, how will they get it? They will NOT hire a developer to do it.
It is true that a number of disruptive companies are software companies that happen to do something else. WalMart is known for being a software company in the distribution and retail business.

However, most companies do not need to be that. Instead, they simply need to use software that someone else is providing (as a service?) with a modest amount of customization. For example, look at the level of customization that is built into QuickBooks. At the extreme, look at how managers "program" Excel spreadsheets. The vast majority of companies simply need the ability to tweak off the shelf software.

I D Shukhov

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Re: Forbes: Now Every Company Is A Software Company
« Reply #5 on: December 23, 2011, 02:40:09 pm »
Let me turn around and ask, What if it is true? If every company is a software company, then every company needs some custom software. But, how will they get it? They will NOT hire a developer to do it.
It is true that a number of disruptive companies are software companies that happen to do something else. WalMart is known for being a software company in the distribution and retail business.

However, most companies do not need to be that. Instead, they simply need to use software that someone else is providing (as a service?) with a modest amount of customization. For example, look at the level of customization that is built into QuickBooks. At the extreme, look at how managers "program" Excel spreadsheets. The vast majority of companies simply need the ability to tweak off the shelf software.

They may not hire a developer, but they'll probably want to outsource the realization of how they get their needs met to some implementing organization.   Whoever does this implementing will need to know what's possible --  at the highest level possible -- so that it will be the cheapest solution.  "Highest possible"  could mean anything from using FB as a platform, cobbling together some Google Apps, a prebuilt Amazon AMI,  subcontracting to a Drupal shop.  And there has to be more options. 




Anything that won't sell, I don't want to invent.  Its sale is proof of utility, and utility is success. – Edison


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