Right now we're
less than a face in a crowd. We have had a poor name that doesn't describe the board's mission to anyone except the 15 people talking to each other here.

Who in the heck really looks for "Open IT forum" except someone who's here every day, and they will have it bookmarked anyway?
JBB said this in a message to me:
"OpenIT Forum" is a lot easier to recognize, a lot more brandworthy then "Computer Consultants Forum" in my opinion. It's like the difference between "Cheer" and "Laundry Detergent".
It initially sounds right, and that's what has always kept me from doing this, but here's my current thoughts.
It SOUNDS more generic to *us* than it actually is in reality to the world.
I Googled for "computer consultants forum". I now get 947 hits. That's really not a lot of hits. Some are references to Compuserve's CONSULT forum. Not one is an actual discussion board.
And when you page through the search it is dead ended with "
In order to show you the most relevant results, we have omitted some entries very similar to the 17 already displayed." So Google considers that phrase to be fairly specific (17 important results.)
One thing that boosts page rank is related content. We have LOTS of content. And the words that form a URL are important. If they work together with the content we should see this board high in those results in a few weeks or so.